The story teller in me finds this review of Snapchat, and its power to threaten ubiquitous social media platforms such as Facebook, very interesting.

As a neophyte Snapchat user what I can ascertain the key appeals to be, are:

1. It’s ephemeral nature. Disappearing snaps and stories create a compulsion to share and view immediately.
2. Stories. Adding a series of snaps to a story, shared for 24 hrs, invites followers into a narrative account of an experience.

Tell your friends a mini story about your day?! Awesome.