Men are more logical, women are more emotional.

Have you heard this expression? Does it ring true? or false?

Men and women might refer to their broad experiences of hormones and behaviour eg. testosterone leads to goal-oriented decision making, while oestrogen enhances the coding of emotion and recognition accuracy for facial expressions.

However both men and women are often confronted by the illogic of ego, emotion, communication and decision making across the sexes. Ultimately our hormones and our humanity make us emotionally motivated thinkers and doers.

Communications and the exchange of value pivots around human desires to be happier, wealthier, healthier, more connected, more loved and admired, more powerful and to achieve deep purpose.

If your communication and message does not connect with the deep desires, dream, fears and worries of the people you serve, then you are missing out on the deep relationship and connection based on a shared feeling of being understood.

Good communication = good relationships and good relationships start with an understanding and connecting with people’s feelings and desires.